Social Insights @ Directions Research
Social Media Insights are more than just counts of posts and comments. In this blog we look at sentiment, emotion, and passion. We will be displaying examples of brand tracking, event tracking, and highlight some experiments in Social Insights.
Monday, April 2, 2012
Monday, January 9, 2012
Brand Tracking - Fine Detail View
Today we are looking into how with brand tracking you can dive deeper than just the base brand. Here we are looking at Appliances by Retailer but you can also look at delivery, service, or even the salesman.
Monday, December 19, 2011
Tracking Consumer Reactions
Our first post about social insights looked at the ill fated "White Coke Can" We know now that Coca-Cola stopped production of the cans and replaced them with a red can.
But did Social Media reflect what Coca-Cola heard from their consumers?
But did Social Media reflect what Coca-Cola heard from their consumers?
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